#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Sarah Hodkinson - PayPal (Director of Marketing)
In her role as Director of Marketing at PayPal, Sarah oversees marketing operations for consumer marketing in North America. Previously she headed up marketing of PayPal’s demand generation solutions for merchants. She plays a key role in evangelizing data-driven, multi-channel marketing and is a sought after speaker on topics ranging from leveraging data science in marketing to mobile commerce. Prior to the acquisition of mobile start-up, WHERE by PayPal, Sarah managed strategic partnerships, working with Constant Contact, AT&T and RIM. Sarah has 18 years of senior marketing management experience, primarily within the media and tech industries. Originally from the UK, Sarah graduated from Lancaster University with a BA Honors in 1996, and later that year, qualified for MENSA membership. Sarah also served on the board of directors for StartOut.org [fostering growth for the LGBT entrepreneurship community], mentored start-ups at the PayPal Boston office incubator, the Start Tank, and is an active angel investor.

Conference Presentations

LGBT New Media Symposium - May 18, 2017

April 24, 2015
11:15 AM
11:45 AM

Lifecycle Marketing: Consumer First

What does “consumer first” really mean when it comes to lifecycle marketing?
Sarah Hodkinson, Director of Consumer Marketing for PayPal North America will discuss evolving lifecycle marketing communications. Key topics covered will include:
  - Adopting a 1:1 personalized consumer contact strategy
  - Leveraging data to deliver upon the promise of relevancy
  - The importance of multi-channel communications
  - Dependancies to address: people, processes and technology

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