#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Thomas Roth - Community Marketing & Insights (President)
Thomas Roth, President and Founder, launched Community Marketing, Inc. in 1992, and has served as its President for 22 years. Tom and his team have developed a spectrum of products and services to skillfully lead the company's global clients to their goals. Tom is now primarily dedicating his industry-leading expertise to head up the Community Marketing & Insights division, which produces the annual LGBT Community Survey, as well as custom consumer research studies for a variety of market leaders. Tom engages in strategic consulting to CMI's diverse clients in tourism, hospitality, banking, retail, pharmaceutical, beverages, real estate, insurance, government, etc., and conducts educational seminars for corporations and organizations.

Tom studied at Maharishi University of Management and earned his MBA in 1985. He provides pro-bono consulting and marketing services to non-profits; served on the board of the Commercial Closet Association [now a department of GLAAD); and served as an officer on the International Gay & Lesbian Travel Association board of directors. He is a long-time instructor of the Transcendental Meditation [TM) program, having performed volunteer work with at-risk youth in San Francisco schools, and now heading up a pilot study on the benefits of TM for people living with HIV/AIDS in collaboration with SF AIDS Foundation.
  - Website: www.CommunityMarketingInc.com


Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
09:10 AM
to
09:55 AM


LGBT Marketing Research and Case Studies: How Corporations, Non-Profits and Government Outreach to the LGBTQ Community in 2015

This opening session will review the latest research on LGBTQ marketing and communications as well as present case studies on successful campaigns reaching the LGBT community. Among the topics covered will be generational and gender differences in outreach strategies, leveraging marriage equality, and LGBT inclusiveness in general market communications.

View Complete Conference Agenda

LGBT Marketing & Advertising Conference - May 17, 2017

April 23, 2015
09:10 AM
to
09:35 AM


LGBT Research and Trends: Unity and Diversity

LGBT Marketing Research and Case Studies: How Corporations, Non-Profits and Government Outreach to the LGBTQ Community in 2015. This opening session will review the latest research on LGBTQ marketing and communications as well as present case studies on successful campaigns reaching the LGBT community. Among the topics covered will be generational and gender differences in outreach strategies, leveraging marriage equality, and LGBT inclusiveness in general market communications.

View Complete Conference Agenda

LGBT New Media Symposium - May 18, 2017

April 24, 2015
09:00 AM
to
09:30 AM


LGBTs are voracious tech consumers. What makes them tick?

LGBT consumers were among the first to achieve Internet saturation. Indeed the Internet has reduced isolation among rural LGBT youth, changing the very demographics of who LGBTs are and where they live. Facebook is now integral to our existence, and has expedited the “coming out” of many. We have gone mobile in a big way. We buy more iPhones and Android phones than the general market, and easily and voraciously embrace new technologies. How can companies better understand these tech-savvy market leaders, and leverage their interest and loyalty to apply to sales and marketing? This session explores the latest in LGBT consumer research and behaviors, and provides practical how-to advice for making emerging technology and LGBT communications work for you.

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LGBT Marketing, Advertising & Technology Conference - Orlando - June 04, 2015

June 04, 2015
09:00 AM
to
10:15 AM


Leveraging LGBT Market Research: How to develop strategies, test tactics, and gauge and improve ROI

Many companies make the mistake of approaching the LGBT market as if it were one segment. But there’s actually no singular “LGBT market.” LGBT consumers are of different ages, races, education, income levels, and geographies just like our general population counterparts, which also means they have different needs. One size cannot fit all: Marketers will have to recognize the needs of different segments of the LGBT community and reach out to them appropriately to win their hearts and minds [and business].

The discussion will provide an in-depth review of LGBT demographics, focusing on the different needs, purchase behaviors, media consumption, etc. among LGBT consumers and provide practical advice on how to succeed in these sub-segments. The presentation is based on CMI’s over 20 years of LGBT market research as well as case studies of companies and organizations that have been successful in the LGBT market.

The main goal of this presentation is to provide marketing professionals with a foundation to build their initiatives to cater different demographic segments within LGBT consumers, how to reach and market to them effectively while maximizing ROI.

View Complete Conference Agenda

LGBT Marketing, Advertising & Technology Conference - Seattle - September 18, 2015

September 18, 2015
09:45 AM
to
10:15 AM


Leveraging LGBT Market Research: How to develop strategies, test tactics, and gauge and improve ROI

NOTE: Tom is unable to attend... a few key slides from CMI will be presented in his absense
Many companies make the mistake of approaching the LGBT market as if it were one segment. But there’s actually no singular “LGBT market.” LGBT consumers are of different ages, races, education, income levels, and geographies just like our general population counterparts, which also means they have different needs. One size cannot fit all: Marketers will have to recognize the needs of different segments of the LGBT community and reach out to them appropriately to win their hearts and minds [and business].

The discussion will provide an in-depth review of LGBT demographics, focusing on the different needs, purchase behaviors, media consumption, etc. among LGBT consumers and provide practical advice on how to succeed in these sub-segments. The presentation is based on CMI’s over 20 years of LGBT market research as well as case studies of companies and organizations that have been successful in the LGBT market.

The main goal of this presentation is to provide marketing professionals with a foundation to build their initiatives to cater different demographic segments within LGBT consumers, how to reach and market to them effectively while maximizing ROI.

View Complete Conference Agenda



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