#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Tom Whitman - Flip Radarworks
Tom Whitman is the Senior Vice President/Director of Flip, the LGBT division of integrated marketing agency ion+Radarworks, with offices in Los Angeles, Seattle and New York. Tom has made a career of specializing in connecting Fortune 500 national and major regional brands to the LGBT consumer through a range of integrated marketing plans, including experiential, digital, print, influencer marketing and social media.

His deep experience in delivering creative and innovative programs and production ranges from television and event production to advertising, marketing and communications.

A much sought after thought-leader and expert on LGBT marketing and promotions, Tom also serves in leadership positions on the Board of Directors of AIDS Project Los Angeles, GLAAD, the Global Forum on MSM and HIV, and is active in the regional, national and global LGBT non-profit space. =
  - Website: www.thisisflip.com


Conference Presentations

LGBT Marketing & Advertising Conference - May 17, 2017

April 23, 2015
01:55 PM
to
02:20 PM


The intersection of cause and commerce

LGBT Marketing begins and succeeds at the intersection of cause and commerce. Every LGBT marketing campaign has to deliver two messages simultaneously: 1) Buy our product or service. 2) Our brand supports the LGBT community.

How do you communicate two messages at once, authentically and effectively? How do you decide which message has more weight?

In an age of influence and branded content, navigating the intersection of cause and commerce can make a brand’s outreach into the LGBT market not only authentic and resonant but also extremely effective in terms of ROI. Leveraging the right influencers for the right cause, using branded content that doesn’t hit you over the head, can be a great driver for buzz and for commerce simultaneously.

Attendee takeaways:
  - Practical knowledge on engaging with community organizations in a meaningful but appropriate way.
  - Case studies, including a large AT&T campaign.
  - How to choose the right influencers for your project, leverage their social reach without breaking your
    bank, and why influencer marketing in the LGBT community is the new frontier.

View Complete Conference Agenda

LGBT New Media Symposium - May 18, 2017

April 24, 2015
02:20 PM
to
02:45 PM


Aligning your brand with the correct influencers

Influence marketing is the new frontier for all general market outreach. And LGBT influencer marketing is in its infancy. Why is influencer marketing important? Why is it important in the LGBT space particularly? How do you choose influencers and how do you make sure that the attributes of those influencers align with your brand?

Attendee takeaways:
  - Case studies including American Express, LA Dodgers, AT&T, GMC
  - Influencer tracking programs – which to use and how to use them

View Complete Conference Agenda

LGBT Marketing, Advertising & Technology Conference - Seattle - September 18, 2015

September 18, 2015
01:30 PM
to
02:15 PM


Aligning your brand with the correct influencers

Influence marketing is the new frontier for all general market outreach. And LGBT influencer marketing is in its infancy. Why is influencer marketing important? Why is it important in the LGBT space particularly? How do you choose influencers and how do you make sure that the attributes of those influencers align with your brand?

Attendee takeaways:
  - Case studies including American Express, LA Dodgers, AT&T, GMC
  - Influencer tracking programs – which to use and how to use them

View Complete Conference Agenda



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