#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Matt Skallerud - Pink Banana Media (President)
Currently heading up the new New York City office
Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBT websites worldwide. Having worked with companies, large and small, for more than 19 years to reach the LGBT online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. He empowers his clients to reach the LGBT market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding [RTB], Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others.
In addition, Skallerud is the former Board Chairman of the International Gay & Lesbian Travel Association [IGLTA] and Travel Gay Canada [TGC]. He is actively involved with key national LGBT organizations including the NGLCC and Lambda Legal, just to name a few.
  - Matt Skallerud on About.me
  - Matt Skallerud on RebelMouse
  - #LGBTBiz on Tagboard
  - Website: PinkBananaMedia.com


Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
10:20 AM
to
10:45 AM


Instagram, Photos and #hashtags in the LGBT Travel World

In this presentation, we'll be taking a look at some of the best practices in utilizing photos and Instagram for destinations, tour operators, hotels and more. Starting with what Tourism Australia has done in terms of setting the standard in maximizing the use of photos in destination marketing, we'll take a closer look at what others have done in the LGBT travel world when it comes to sharing high-quality, user-generated photos alongside their own in their marketing outreach.

View Complete Conference Agenda

LGBT Marketing & Advertising Conference - May 17, 2017

April 23, 2015
01:30 PM
to
01:55 PM


#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Overview

We'll be providing an overview of some of the latest is programmatic ad buying targeting the LGBT community online and via mobile ads. We'll also touch on the advances in social media analytics, social media ad buying and SEO/social media competitive analysis opportunities available to companies large and small.

View Complete Conference Agenda

LGBT Marketing, Advertising & Technology Conference - Orlando - June 04, 2015

June 04, 2015
10:30 AM
to
11:00 AM


Main Stage

#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Part 1

Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads
We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days."

We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today.

View Complete Conference Agenda

LGBT Marketing, Advertising & Technology Conference - Orlando - June 04, 2015

June 04, 2015
11:00 AM
to
11:15 PM


Main Stage

#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Part 2

Deeper Dive Understanding of SEO, Paid Search and Social Media Competitive Analysis
Most of us are aware of the "key words" people use when finding our websites, whether this is in search or social media using #hashtags. There are tools available to all of us that "turn the lights on" when it comes to understanding what is happening online with those key words and how your company is positioned in both organic [free] search and paid search. We also dive into the tools available in analyzing how your company is performing in social media... are people "interacting" with your content? Who has the most posts and tweets, who has the most followers, and most importantly, what posts and tweets are being commented on, liked or shared the most? This workshop answers those questions and more.

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04:00 PM
to
04:30 PM


Instagram, Photos and #hashtags in the LGBT Travel World

In this presentation, we'll be taking a look at some of the best practices in utilizing photos and Instagram for destinations, tour operators, hotels and more. Starting with what Tourism Australia has done in terms of setting the standard in maximizing the use of photos in destination marketing, we'll take a closer look at what others have done in the LGBT travel world when it comes to sharing high-quality, user-generated photos alongside their own in their marketing outreach.

View Complete Conference Agenda

LGBT Marketing, Advertising & Technology Conference - Seattle - September 18, 2015

September 18, 2015
10:30 AM
to
11:00 AM


Main Stage

#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Part 1

Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads
We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days."

We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today.

View Complete Conference Agenda

LGBT Marketing, Advertising & Technology Conference - Seattle - September 18, 2015

September 18, 2015
02:15 PM
to
03:00 PM


Main Stage

#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Part 2

Social Media and Website Analytics - Integrated to Give Your Company the Strategic Edge
Bringing this all together, we'll be touching on both social media and search engine optimization [SEO] analytics, bringing to light some of the latest [and most cost-effective] advances in measuring and monitoring your online marketing campaigns. You'll learn how to measure what posts are most effective, who in your network are your strongest influencers, and based on your website's search engine key words, how you rank and who is advertising in your competitive landscape [including how much they are paying per click, their total monthly budget and what ads are most effective for them].

View Complete Conference Agenda



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