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#LGBTBizTech Conference Schedule 2015/2016


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Agenda Schedule - June 20, 2019

Time/Location

 

Speaker

 

Description

April 23, 2015
09:00 AM
to
09:10 AM


 

 

Opening Remarks
Please plan to take your seat between 8:30am to 9:00am at the latest. We do start on time, and you won't want to miss any of it! [Plus late arrivals are disruptive to other attendees, so please be respectful of that.]

 

09:10 AM
to
09:35 AM


 

Thomas Roth - Community Marketing & Insights
Thomas Roth

President
Community Marketing & Insights

 

LGBT Research and Trends: Unity and Diversity
LGBT Marketing Research and Case Studies: How Corporations, Non-Profits and Government Outreach to the LGBTQ Community in 2015. This opening session will review the latest research on LGBTQ marketing and communications as well as present case studies on successful campaigns reaching the LGBT community. Among the topics covered will be generational and gender differences in outreach strategies, leveraging marriage equality, and LGBT inclusiveness in general market communications.

Additional Speakers for this Presentation
David Paisley - Community Marketing & Insights
David Paisley

Senior Research Director
Community Marketing & Insights
 

09:35 AM
to
10:00 AM


 

Joe Keenan - MWW Group
Joe Keenan

Vice President, LGBT Practice
MWW Group

 

LGBT Marketing 3.0 How political and cultural shifts have changed the LGBT consumer landscape
Since the conference a year ago, the world has changed dramatically for the LGBT community. Presented through real-life examples and client work, we’ll present how clients are taking a fresh approach to LGBT-centric marketing and PR to better reflect a changing society and consumer expectations.

Take Aways - Through this session, participants will:
  - Have a better understanding of the new opportunities for brands to market to LGBT segment
  - Learn how to create a “halo effect” that extends LGBT messaging to adjacent markets for
    maximum impact
  - Learn best practices via practical examples

Additional Speakers for this Presentation
Stephen Macias - MWW Group
Stephen Macias

MWW Group
 

10:00 AM
to
10:35 AM


 

Apoorva Gandhi - Marriott International
Apoorva Gandhi

Vice President, Multi-Cultural Affairs
Marriott International

 

MARRIOTT and PFLAG: From Civil Union to Marriage
Corporations often burnish their corporate social responsibility by aligning with nonprofit causes. In the past 20 years, corporate America has been courted more and more by LGBT groups and causes, growing new audiences and suggesting new business strategies. While so many companies simply write checks for causes, Marriott and PFLAG show by example that true partnerships can have so much more value. In their presentation, Apoorva Gandhi, Vice President for Multicultural Affairs will join with Beth Kohm, deputy executive director for PFLAG, to offer examples and to highlight new ways that both organizations share a common cause to improve their mission, grow their ranks and communicate shared values.

Takeaways:
  - Attendees will acquire a deeper appreciation how a nonprofit can help teach a corporation about
    workplace language and customer care.
  - The session will highlight how employee groups can partner with internal stakeholders and with
    nonprofits to channel their philanthropy and community activism.
  - This session will also strengthen the meaning, relevance and potential for true allies -- how they
    support business and causes.

Additional Speakers for this Presentation
Elizabeth Kohm - PFLAG
Elizabeth Kohm

Deputy Executive Director
PFLAG
 

10:35 AM
to
10:55 AM


 

 

Break

 

10:55 AM
to
11:25 AM


 

Merryn Johns - Curve Magazine
Merryn Johns

Editor in Chief
Curve Magazine

 

Tapping Into the Lesbian Market
Lesbians are a loyal and lucrative market, but how do you reach, attract, and keep lesbian customers? This session looks at marketing and advertising from successful campaigns that have targeted the lesbian demographic within LGBT and mainstream media. Using case studies from the sectors of retail, finance, travel, and nonprofit, this session will provide a breakdown of the lesbian consumer demographic and analyze outstanding examples of successful advertising to lesbians.
You'll discover:
  - The needs of today's lesbian consumer
  - How your product, service, or message appeals to them
  - Words, images, and strategies that work

Additional Speakers for this Presentation
Kaitlin Bishop - Rivendell Media
Kaitlin Bishop

Rivendell Media
 

11:25 AM
to
11:50 AM


 

Todd Evans - Rivendell Media
Todd Evans

President & CEO
Rivendell Media

 

The 2014 Gay Press Report overview - the past to the present & reaching those that matter
Gay Press continues its growth, and it is still the number one vehicle for advertisers reaching the LGBT market. We will be presenting the latest Gay Press Report for 2014, including a deep-dive, comprehensive case study example of a typical client. We will also be presenting the most up-to-date numbers on how the industry is doing, providing an historical perspective from our 35+ years in the LGBT market.

 

11:50 AM
to
12:10 PM


 

Rachael Brister - GSBA - Greater Seattle Business Association
Rachael Brister

Vice President, Marketing & Tourism
GSBA - Greater Seattle Business Association

 

Stretch your Marketing Dollars with Community Partnerships
Pride events, film festivals, professional organizations, employee resource groups, sports events, social groups, women's and family events...the LGBT community's events and organizations are as diverse as its members. These events and groups also offer powerful partnership opportunities that lend authenticity to a company’s outreach and marketing to the LGBT community. Whether you have a big budget, small budget or virtually no-budget, this session will provide your company with ideas and methods to multiply your message via known and trusted channels of visibility and communication.

Takeaways
  - reaching out to LGBT community organizations - where to start
  - why authenticity should be part of your LGBT marketing plan
  - a diverse list of ways you can partner with LGBT organizations in your community
  - hone your outreach by targeting specific demographics within the LGBT community

 

12:10 PM
to
12:30 PM


 

Denise Spivak - CenterLink
Denise Spivak

Director of Member Relations & External Affairs
CenterLink

 

LGBT Community Centers: Lasting Impressions, Great Rewards
LGBT community centers serve an average of 37,900 individuals across the country every week… That’s over 1.9 million people a year! Centers are the heart and soul of the LGBT movement and are vital to our current well-being and dreams for the future. They are often the only staffed non-profit LGBT presence in a city or town and the first point of contact for people seeking information, coming out, accessing services or organizing for social change. Whether they provide direct services, a place to gather, community information and resources, and/or educate the public, community centers work more closely with their LGBT constituency and engage more community leaders and decision-makers than any other LGBT network in the country. Learn about the many opportunities that exist to support LGBT community centers and the benefits that your company can reap as a result!

Takeaways:
  - Opportunities for involvement with LGBT community centers
  - Benefits of sponsoring LGBT community centers and center events
  - Long-term community impact resulting from support of centers

 

12:30 PM
to
01:30 PM


 

 

Lunch

 

01:30 PM
to
01:55 PM


 

Matt Skallerud - Pink Banana Media
Matt Skallerud

President
Pink Banana Media

 

#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Overview
We'll be providing an overview of some of the latest is programmatic ad buying targeting the LGBT community online and via mobile ads. We'll also touch on the advances in social media analytics, social media ad buying and SEO/social media competitive analysis opportunities available to companies large and small.

 

01:55 PM
to
02:20 PM


 

Tom Whitman - Flip Radarworks
Tom Whitman

Flip Radarworks

 

The intersection of cause and commerce
LGBT Marketing begins and succeeds at the intersection of cause and commerce. Every LGBT marketing campaign has to deliver two messages simultaneously: 1) Buy our product or service. 2) Our brand supports the LGBT community.

How do you communicate two messages at once, authentically and effectively? How do you decide which message has more weight?

In an age of influence and branded content, navigating the intersection of cause and commerce can make a brand’s outreach into the LGBT market not only authentic and resonant but also extremely effective in terms of ROI. Leveraging the right influencers for the right cause, using branded content that doesn’t hit you over the head, can be a great driver for buzz and for commerce simultaneously.

Attendee takeaways:
  - Practical knowledge on engaging with community organizations in a meaningful but appropriate way.
  - Case studies, including a large AT&T campaign.
  - How to choose the right influencers for your project, leverage their social reach without breaking your
    bank, and why influencer marketing in the LGBT community is the new frontier.

Additional Speakers for this Presentation
Michi Suzuki - Radarworks
Michi Suzuki

Radarworks
 

02:20 PM
to
02:45 PM


 

Steve Levin - Grindr
Steve Levin

Head of Global Sales
Grindr

 

Creating Effective Mobile Ad Campaigns: Grindr/Madonna Rebel Hearts Case Study
Mobile advertising is seeing unprecedented growth and respect in the ad community. Steve will walk you through a recent Grindr/Madonna promotion case-study to show how using creative techniques and thinking beyond traditional advertising methods, you can make a mobile campaign effective and compelling to users resulting in strong results

 

02:45 PM
to
03:05 PM


 

 

Break

 

03:05 PM
to
03:30 PM


 

Joe Landry - Here Media
Joe Landry

EVP, Publishing
Here Media

 

2015 Digital Media Trends
Here Media/Joe Landry, will define and provide insights on current examples of emerging digital strategies and platforms-digital display, video, mobile/tablet, social media, native and programmatic marketing solutions. This presentation will provide attendees with an overview and of each media platform, their representation within the global digital media mix and share specific examples of successful LGBT marketing strategies and case studies.

Takeaways
  - Share comprehensive 2015 global updates and trends as reported by WSJ, Nielsen, comScore,
    Zenith Optimedia, IAB, E-marketer & Advertising Age
  - Identify specific successful LGBT marketing examples that represent each digital platform through
    Here Media case studies and proven best practices
     - Marriott International
     - American Express
     - Gay Europe Inside & OUT
     - Wells Fargo
     - Gillette
  - Education on the current state of Global digital advertising and how the general and LGBT markets
    are focusing on these components within digital media.

Additional Speakers for this Presentation
Stuart Brockington - Here Media
Stuart Brockington

Senior Director, Integrated Advertising
Here Media
 

03:30 PM
to
03:55 PM


 

Diego Antista - Google Inc.
Diego Antista

US Hispanic Agency Head
Google Inc.

 

Reaching Multicultural LGBT Markets

 

03:55 PM
to
04:20 PM


 

Maureen Erokwu - Vosmap
Maureen Erokwu

Co-Founder
Vosmap

 

Develop a far-reaching digital media strategy that targets your lesbian consumers
Lesbian and bisexual consumers are a largely untapped market. The "one size fits all" approach to marketing to the LGBT community as a whole leaves an enormous pocket of potential on the table for companies that have a vetted interest in engaging and appealing to the lesbian and bisexual consumer market. Learn how to target your digital media campaigns to be top of mind to the lesbian and bisexual market by identifying successful strategies.

Takeaways:
  - Learn the aspects of an effective digital media campaign targeting the lesbian and bisexual community.
  - Understand common misconceptions of marketing to lesbian and bisexual women.
  - Leverage the art of story telling and make your message memorable.

Additional Speakers for this Presentation
Crystal Ward - OutDoc
Crystal Ward

Co-Founder
OutDoc
 

04:20 PM
to
04:45 PM


 

David Foucher - Edge Media Network
David Foucher

Publisher & Chief Executive Officer
Edge Media Network

 

Advertising on Mobile Platforms in 2015
If 2013 was the year of mobile, and 2014 was the year of mobile’s evolution for marketers, then 2015 may be the year that mobile advertising finally creates rich, engaging experiences that finally pay off. But even as publishers and marketers explore new paradigms for the ubiquitous smartphone, wearable devices are creeping into the digital consciousness. How to proceed? This seminar will explore current advertising trends - including success metrics of display, contextual, native, social and SMS methodologies - and look forward to new ideas for reaching consumers on devices such as the Apple Watch.

Takeaways: 1) Real metrics for how existing mobile marketing methodologies are performing; 2) A sample concrete approach for reaching LGBT consumers via existing devices; and 3) A technologist’s glimpse into how new platforms work, and how they might change the marketing landscape in the near future.

 

04:45 PM
to
05:00 PM


 

 

Closing Remarks

 

06:00 PM
to
08:00 PM


 

 

Evening Reception at Etc Etc

NGLCC-NYEvening Mixer/Reception:
A special M3 NGLCC-NY evening of networking, bringing together NGLCC-NY members and our #LGBTWeekNYC Conference Attendees
Time: 6:00 - 8:00 pm
Venue: Etc Etc
352 West 44th Street [between 8th and 9th Aves.]