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#LGBTBizTech Conference Schedule 2015/2016


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Agenda Schedule - June 4, 2015

Time/Location

 

Speaker

 

Description

June 04, 2015
08:30 AM
to
09:00 AM


 

 

Registration Check-In + Breakfast
Be sure to come early... we have a full breakfast being served.

 

09:00 AM
to
10:15 AM


 

Thomas Roth - Community Marketing & Insights
Thomas Roth

President
Community Marketing & Insights

 

Leveraging LGBT Market Research: How to develop strategies, test tactics, and gauge and improve ROI
Many companies make the mistake of approaching the LGBT market as if it were one segment. But there’s actually no singular “LGBT market.” LGBT consumers are of different ages, races, education, income levels, and geographies just like our general population counterparts, which also means they have different needs. One size cannot fit all: Marketers will have to recognize the needs of different segments of the LGBT community and reach out to them appropriately to win their hearts and minds [and business].

The discussion will provide an in-depth review of LGBT demographics, focusing on the different needs, purchase behaviors, media consumption, etc. among LGBT consumers and provide practical advice on how to succeed in these sub-segments. The presentation is based on CMI’s over 20 years of LGBT market research as well as case studies of companies and organizations that have been successful in the LGBT market.

The main goal of this presentation is to provide marketing professionals with a foundation to build their initiatives to cater different demographic segments within LGBT consumers, how to reach and market to them effectively while maximizing ROI.

Additional Speakers for this Presentation
David Paisley - Community Marketing & Insights
David Paisley

Senior Research Director
Community Marketing & Insights
 

10:15 AM
to
10:30 AM


 

 

Break

 

10:30 AM
to
11:00 AM


Main Stage

 

Matt Skallerud - Pink Banana Media
Matt Skallerud

President
Pink Banana Media

 

#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Part 1
Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads
We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days."

We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today.

 

11:00 AM
to
11:15 PM


Main Stage

 

Matt Skallerud - Pink Banana Media
Matt Skallerud

President
Pink Banana Media

 

#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Part 2
Deeper Dive Understanding of SEO, Paid Search and Social Media Competitive Analysis
Most of us are aware of the "key words" people use when finding our websites, whether this is in search or social media using #hashtags. There are tools available to all of us that "turn the lights on" when it comes to understanding what is happening online with those key words and how your company is positioned in both organic [free] search and paid search. We also dive into the tools available in analyzing how your company is performing in social media... are people "interacting" with your content? Who has the most posts and tweets, who has the most followers, and most importantly, what posts and tweets are being commented on, liked or shared the most? This workshop answers those questions and more.

 

11:15 AM
to
12:30 PM


 

Diane Conklin - Complete Marketing Systems
Diane Conklin

Complete Marketing Systems

 

Marketing Success Secrets
How to grow your business and attract more ideal clients with simple, effective marketing strategies

Simple, effective marketing strategies will grow your business to a level of success most people only dream of. And, it doesn't have to be so hard.

As an LGBT business owner, there are things you have to think about that our straight counterparts don't. Discover what those things are and get some real life suggestions for conquering them and moving your life and your business forward with Integrated and Inclusion based marketing that is authentically you...and do it in a way that's uses leverage so you don't have to be the one doing all the work. These strategies work whether you're a technology genius or find technology frustrating.

 

12:30 PM
to
01:30 PM


 

 

Networking Lunch

 

01:30 PM
to
02:15 PM


 

Amy Jones - The Jones Communications Company
Amy Jones

CEO
The Jones Communications Company

 

PR in the Digital Age
Defining a brand within the gay community and the power of PR in supporting the brand with so many digital factions to reach constituencies.

 

02:15 PM
to
03:00 PM


 

Dustin Woehrmann - Communify
Dustin Woehrmann

Communify

 

Taking a community approach to your marketing
Communities create a sense of belonging and relatedness. A sense of belonging fosters trust. A trusting customer will be loyal and spread the word to other potential customers. What are the key elements to building a strong community? An idea session that will shift your approach to marketing.

 

03:00 PM
to
03:15 PM


 

 

Break

 

04:00 PM
to
04:30 PM


 

Matt Skallerud - Pink Banana Media
Matt Skallerud

President
Pink Banana Media

 

Instagram, Photos and #hashtags in the LGBT Travel World
In this presentation, we'll be taking a look at some of the best practices in utilizing photos and Instagram for destinations, tour operators, hotels and more. Starting with what Tourism Australia has done in terms of setting the standard in maximizing the use of photos in destination marketing, we'll take a closer look at what others have done in the LGBT travel world when it comes to sharing high-quality, user-generated photos alongside their own in their marketing outreach.