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#LGBTBizTech Conference Schedule 2015/2016


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Agenda Schedule - May 18, 2017

Time/Location

 

Speaker

 

Description

April 24, 2015
09:00 AM
to
09:30 AM


 

Thomas Roth - Community Marketing & Insights
Thomas Roth

President
Community Marketing & Insights

 

LGBTs are voracious tech consumers. What makes them tick?
LGBT consumers were among the first to achieve Internet saturation. Indeed the Internet has reduced isolation among rural LGBT youth, changing the very demographics of who LGBTs are and where they live. Facebook is now integral to our existence, and has expedited the “coming out” of many. We have gone mobile in a big way. We buy more iPhones and Android phones than the general market, and easily and voraciously embrace new technologies. How can companies better understand these tech-savvy market leaders, and leverage their interest and loyalty to apply to sales and marketing? This session explores the latest in LGBT consumer research and behaviors, and provides practical how-to advice for making emerging technology and LGBT communications work for you.

Additional Speakers for this Presentation
Lu Xun - Community Marketing & Insights
Lu Xun

Community Marketing & Insights
 

09:35 AM
to
10:00 AM


 

Reginald Osborne - Walton Isaacson
Reginald Osborne

LGBT and Black Cultural Expert
Walton Isaacson

 

Lexus LGBT Case Study
Walton Isaacson began working with Lexus to target LGBT consumers in 2008. " We bought Lexus out of the closet " says Reginald Osborne, cultural expert in LGBT and Black consumer marketing at Walton Isaacson. For Lexus, we develop LGBT creative and we take a 360 approach to reach the LGBT consumer that includes gay media - TV, print, digital and experiential marketing and sponsorship of several LGBT events. We have collaborated with media partners to develop LGBT content like the miniseries, "Lexus Presents: Out in GayCities," that features LGBT drivers making trips across the United States. Due to our focused efforts on developing relevant creative and content for gay media, LGBT consumers have become brand ambassadors for Lexus.

 

10:00 AM
to
10:35 AM


 

Phillip Reinhardt - PBJ Marketing
Phillip Reinhardt

Principal & Lead Strategist
PBJ Marketing

 

Navigating the Trends of Mobile Video and How Marketers Can Take Advantage
How small businesses and marketers can take advantage of the explosive growth in the Mobile Video advertising space. Still relatively inexpensive, high engagement and can be highly targeted - especially on targeted niche apps.

Additional Speakers for this Presentation
David Bosley - PBJ Marketing
David Bosley

Principal & Digital Strategist
PBJ Marketing
 

10:35 AM
to
10:55 AM


 

 

Break

 

10:55 AM
to
11:15 AM


 

Billy Kolber - ManAboutWorld
Billy Kolber

Co-Founder
ManAboutWorld

 

Content is King — Don’t be a Pawn
In this era of shrinking attention spans, content marketing has become a go-to strategy for every kind of business. But with so much content being created, how do you create a content marketing strategy that delivers? With case studies from the travel industry, but strategies applicable to any business, this session will explore the key concepts for effective content marketing, from creation to promotion.

Takeaways:
  - What are the hallmarks of successful content marketing
  - Which types of content are best suited to your goals
  - How to drive people to your content, and drive your content to people

 

11:15 AM
to
11:45 AM


 

Sarah Hodkinson - PayPal
Sarah Hodkinson

Director of Marketing
PayPal

 

Lifecycle Marketing: Consumer First
What does “consumer first” really mean when it comes to lifecycle marketing?
Sarah Hodkinson, Director of Consumer Marketing for PayPal North America will discuss evolving lifecycle marketing communications. Key topics covered will include:
  - Adopting a 1:1 personalized consumer contact strategy
  - Leveraging data to deliver upon the promise of relevancy
  - The importance of multi-channel communications
  - Dependancies to address: people, processes and technology

 

11:45 AM
to
12:30 PM


 

Geng Le - Blued
Geng Le

Blued

 

Shaping the Future for LGBT People in China with Mobile
Mobile opened a door for LGBT people in China to be themselves and connect with each other. Since 2012, Chinese LGBT mobile apps have attracted tens of millions of users and gained favor from the capital market. But how big the Chinese LGBT market potential is? How to build partnerships with Chinese LGBT mobile apps and enter the largest LGBT market in the world? In this session, Geng Le will help you identify the right tactics to start the conversation with Chinese LGBTs.

 

12:30 PM
to
01:30 PM


 

 

Lunch

 

01:30 PM
to
02:00 PM


 

Anthony Shop - Social Driver
Anthony Shop

Chief Strategy Officer & Co-Founder
Social Driver

 

People Are the New Channel
In the 20th century, marketing campaigns focused on broadcasting content through a handful of powerful channels. In the 21st century, the media landscape is fragmented and people choose what content to consume themselves. Successful marketing campaigns embrace this new reality. Social media do not constitute new communication channels. People themselves are the channel.

The companies that successfully leverage new tools and technologies to activate people have three things in common. They put people at the center of their campaigns and help them write their real-time autobiographies. They innovate, rather than imitate what their competitors are doing. And finally, they embrace today's culture and align their organizations with it.

Learn:

  • How marketing has shifted from brand-centric to customer-centric, with specific examples of putting people at the center

  • How to avoid imitating competitors, but instead, harness other successes for inspiration, and then align them with your company, your workforce and your customer

  • How to incorporate aspects of "21st century culture" into your new marketing project or campaign

 

02:00 PM
to
02:20 PM


 

Carl Huelsman and Alex Harvilla - AskTell: An LGBT Communication Agency
Carl Huelsman and Alex Harvilla

AskTell: An LGBT Communication Agency

 

Millennials... WTF?
Are they narcissistic or civically oriented? Are they are self-centered or helpful? Millennials have been one of the hottest topics in American culture for the past few years but with all the contradicting data out there, how do you know what to trust?

Join AskTell for an insightful conversation on Millennials. From technology to advocacy, we’ll help you sift through all the BS and discover engagements that truly matter.

 

02:20 PM
to
02:45 PM


 

Tom Whitman - Flip Radarworks
Tom Whitman

Flip Radarworks

 

Aligning your brand with the correct influencers
Influence marketing is the new frontier for all general market outreach. And LGBT influencer marketing is in its infancy. Why is influencer marketing important? Why is it important in the LGBT space particularly? How do you choose influencers and how do you make sure that the attributes of those influencers align with your brand?

Attendee takeaways:
  - Case studies including American Express, LA Dodgers, AT&T, GMC
  - Influencer tracking programs – which to use and how to use them

Additional Speakers for this Presentation
Michi Suzuki - Radarworks
Michi Suzuki

Radarworks
 

02:45 PM
to
03:05 PM


 

 

Break

 

03:05 PM
to
03:30 PM


 

Auston Matta - TwoBadTourists.com
Auston Matta

TwoBadTourists.com

 

Developing and Successfully Executing an Online Campaign as an Amateur or Small Business
The new media revolution is shifting the power of content publication to individuals rather than producers, editors or large publishers. Online campaigns are a simple, inexpensive and effective way to engage an audience of potential customers. Through self-hosted websites, blogs and social media, individual business managers and owners have the power to create and publish content directly to a desired and targeted audience. This session will explore how even small businesses and amateurs can execute an effective online campaign that will promote their offering by building relationships with influencers, receiving valuable media attention and by ultimately meeting the needs and desires of their future customer base.

 

03:30 PM
to
04:15 PM


 

Leanne Pittsford - LesbiansWhoTech.org
Leanne Pittsford

LesbiansWhoTech.org

 

Lesbians Who Tech Presentation
How Lesbians Who Tech Built a Business Through Experimentation, Taking Risks and Providing Value to an Underserved Community

 

04:15 PM
to
05:00 PM


 

Damian Pelliccione - Make.TV
Damian Pelliccione

Head of Business Development
Make.TV

 

Creating Sustainable, Marketable, Profitable Video Content For The Web
With the advent of YouTube, set top boxes, smart phones, tablet devices and new distribution platforms, creatives have a unique opportunity to develop, market, and monetize their content on the web and become key players in the digital future. Learn emerging trends about the creative, technological, live, and marketing/business aspects of producing content for the web. What is an MCN [Multi-Chanel Network]? How do I create community? How do I develop a strategic audience? How to leverage my content towards other opportunities? How to I collaborate with other content creators? Leave inspired, informed and ready to create and pitch a successful video web content with business savvy.