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#LGBTBizTech Conference Schedule 2015/2016

Time/Location

 

Speaker

 

Description

April 24, 2015
01:30 PM
to
02:00 PM


 

Anthony Shop - Social Driver
Anthony Shop

Chief Strategy Officer & Co-Founder
Social Driver

 

People Are the New Channel
In the 20th century, marketing campaigns focused on broadcasting content through a handful of powerful channels. In the 21st century, the media landscape is fragmented and people choose what content to consume themselves. Successful marketing campaigns embrace this new reality. Social media do not constitute new communication channels. People themselves are the channel.

The companies that successfully leverage new tools and technologies to activate people have three things in common. They put people at the center of their campaigns and help them write their real-time autobiographies. They innovate, rather than imitate what their competitors are doing. And finally, they embrace today's culture and align their organizations with it.

Learn:

  • How marketing has shifted from brand-centric to customer-centric, with specific examples of putting people at the center

  • How to avoid imitating competitors, but instead, harness other successes for inspiration, and then align them with your company, your workforce and your customer

  • How to incorporate aspects of "21st century culture" into your new marketing project or campaign

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