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#LGBTBizTech Conference Schedule 2015/2016






April 21, 2015
03:35 PM
04:05 PM


Joe Keenan - MWW Group
Joe Keenan

Vice President, LGBT Practice
MWW Group


Speaking LGBT : Tips for travel companies of all sizes
The LGBT segment has grown to be far more than a niche market and brands of all size are taking notice. In this session we will discuss how all travel and hospitality brands regardless of size can prepared for LGBT customers and how they can best leverage the LGBT segment through marketing, strategic public relations and social media.

Take Aways - Through this session, participants will:
  - Learn key elements in developing an LGBT communications plan that fits any budget
  - Explore guidelines for finding an authentic voice [internal and external]
  - Learn best practices via practical examples

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