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#LGBTBizTech Conference Schedule 2015/2016






April 23, 2015
09:35 AM
10:00 AM


Joe Keenan - MWW Group
Joe Keenan

Vice President, LGBT Practice
MWW Group


LGBT Marketing 3.0 How political and cultural shifts have changed the LGBT consumer landscape
Since the conference a year ago, the world has changed dramatically for the LGBT community. Presented through real-life examples and client work, we’ll present how clients are taking a fresh approach to LGBT-centric marketing and PR to better reflect a changing society and consumer expectations.

Take Aways - Through this session, participants will:
  - Have a better understanding of the new opportunities for brands to market to LGBT segment
  - Learn how to create a “halo effect” that extends LGBT messaging to adjacent markets for
    maximum impact
  - Learn best practices via practical examples

View Complete Conference Agenda

Additional Speakers for this Presentation
Stephen Macias - MWW Group
Stephen Macias

MWW Group

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