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#LGBTBizTech Conference Schedule 2015/2016






April 24, 2015
02:20 PM
02:45 PM


Tom Whitman - Flip Radarworks
Tom Whitman

Flip Radarworks


Aligning your brand with the correct influencers
Influence marketing is the new frontier for all general market outreach. And LGBT influencer marketing is in its infancy. Why is influencer marketing important? Why is it important in the LGBT space particularly? How do you choose influencers and how do you make sure that the attributes of those influencers align with your brand?

Attendee takeaways:
  - Case studies including American Express, LA Dodgers, AT&T, GMC
  - Influencer tracking programs – which to use and how to use them

View Complete Conference Agenda

Additional Speakers for this Presentation
Michi Suzuki - Radarworks
Michi Suzuki


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