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#LGBTBizTech Conference Schedule 2015/2016

Time/Location

 

Speaker

 

Description

April 24, 2015
02:20 PM
to
02:45 PM


 

Tom Whitman - Flip Radarworks
Tom Whitman

Flip Radarworks

 

Aligning your brand with the correct influencers
Influence marketing is the new frontier for all general market outreach. And LGBT influencer marketing is in its infancy. Why is influencer marketing important? Why is it important in the LGBT space particularly? How do you choose influencers and how do you make sure that the attributes of those influencers align with your brand?

Attendee takeaways:
  - Case studies including American Express, LA Dodgers, AT&T, GMC
  - Influencer tracking programs – which to use and how to use them

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Additional Speakers for this Presentation
Michi Suzuki - Radarworks
Michi Suzuki

Radarworks



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