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#LGBTBizTech Conference Schedule 2015/2016

Time/Location

 

Speaker

 

Description

April 24, 2015
11:15 AM
to
11:45 AM


 

Sarah Hodkinson - PayPal
Sarah Hodkinson

Director of Marketing
PayPal

 

Lifecycle Marketing: Consumer First
What does “consumer first” really mean when it comes to lifecycle marketing?
Sarah Hodkinson, Director of Consumer Marketing for PayPal North America will discuss evolving lifecycle marketing communications. Key topics covered will include:
  - Adopting a 1:1 personalized consumer contact strategy
  - Leveraging data to deliver upon the promise of relevancy
  - The importance of multi-channel communications
  - Dependancies to address: people, processes and technology

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