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#LGBTBizTech Conference Schedule 2015/2016

Time/Location

 

Speaker

 

Description

April 23, 2015
10:55 AM
to
11:25 AM


 

Merryn Johns - Curve Magazine
Merryn Johns

Editor in Chief
Curve Magazine

 

Tapping Into the Lesbian Market
Lesbians are a loyal and lucrative market, but how do you reach, attract, and keep lesbian customers? This session looks at marketing and advertising from successful campaigns that have targeted the lesbian demographic within LGBT and mainstream media. Using case studies from the sectors of retail, finance, travel, and nonprofit, this session will provide a breakdown of the lesbian consumer demographic and analyze outstanding examples of successful advertising to lesbians.
You'll discover:
  - The needs of today's lesbian consumer
  - How your product, service, or message appeals to them
  - Words, images, and strategies that work

View Complete Conference Agenda

Additional Speakers for this Presentation
Kaitlin Bishop - Rivendell Media
Kaitlin Bishop

Rivendell Media



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