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#LGBTBizTech Conference Schedule 2015/2016






April 23, 2015
10:55 AM
11:25 AM


Merryn Johns - Curve Magazine
Merryn Johns

Editor in Chief
Curve Magazine


Tapping Into the Lesbian Market
Lesbians are a loyal and lucrative market, but how do you reach, attract, and keep lesbian customers? This session looks at marketing and advertising from successful campaigns that have targeted the lesbian demographic within LGBT and mainstream media. Using case studies from the sectors of retail, finance, travel, and nonprofit, this session will provide a breakdown of the lesbian consumer demographic and analyze outstanding examples of successful advertising to lesbians.
You'll discover:
  - The needs of today's lesbian consumer
  - How your product, service, or message appeals to them
  - Words, images, and strategies that work

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Additional Speakers for this Presentation
Kaitlin Bishop - Rivendell Media
Kaitlin Bishop

Rivendell Media

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