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#LGBTBizTech Conference Schedule 2015/2016






September 18, 2015
10:30 AM
11:00 AM

Main Stage


Matt Skallerud - Pink Banana Media
Matt Skallerud

Pink Banana Media


#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Part 1
Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads
We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days."

We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today.

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