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#LGBTBizTech Conference Schedule 2015/2016






April 21, 2015
11:30 AM
12:30 PM


Fred Dixon - NYC & Company
Fred Dixon

President & CEO
NYC & Company


LGBT Tourism Marketing in the Big City: New York
NYC is the most visited big city in America and home to one of the largest, if not the largest concentrations of LGBT residents. It is also the most popular destination visited by LGBT travelers.
So why does it need to still market to the LGBT audience?
How does it speak to them?
Can NYC strategies be employed by other destinations that may be smaller and not have the same resources?

Join NYC & Company, the official Destination Marketing Organization for NYC as it addresses these and a number of other related subjects on Tourism Marketing to the LGBT audience.

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Additional Speakers for this Presentation
Donna Keren, Ph.D. - NYC & Company
Donna Keren, Ph.D.

Senior Vice President, Research & Analysis
NYC & Company
Ed Hogikyan - NYC & Company
Ed Hogikyan

Senior Vice President, Marketing
NYC & Company

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