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#LGBTBizTech Conference Schedule 2015/2016






September 18, 2015
02:15 PM
03:00 PM

Main Stage


Matt Skallerud - Pink Banana Media
Matt Skallerud

Pink Banana Media


#LGBTBiz - Advanced LGBT Online Marketing Strategies for 2015, Part 2
Social Media and Website Analytics - Integrated to Give Your Company the Strategic Edge
Bringing this all together, we'll be touching on both social media and search engine optimization [SEO] analytics, bringing to light some of the latest [and most cost-effective] advances in measuring and monitoring your online marketing campaigns. You'll learn how to measure what posts are most effective, who in your network are your strongest influencers, and based on your website's search engine key words, how you rank and who is advertising in your competitive landscape [including how much they are paying per click, their total monthly budget and what ads are most effective for them].

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