#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Ross D. Levi - Empire State Development / New York State Division of Tourism (Vice President, Marketing Initiatives)
Ross D. Levi is Vice President, Marketing Initiatives for Empire State Development / New York State Division of Tourism where he helps coordinate the state’s tourism efforts, with a particular emphasis on specialized marketing events and campaigns. After joining ESD in 2012, Ross was instrumental in creating the I LOVE NY LGBT initiative, which he continues to oversee. He also played a leading role in Governor Andrew Cuomo’s 2013 + 2014 Tourism Summits, the inaugural Adirondack Challenge, and the launch of the I LOVE NEW YORK Bus and Path Through History heritage tourism initiatives. Previously, Ross was Executive Director at New York’s statewide LGBT advocacy organization, served as a legislative director in the New York State Senate and did marketing in the film industry for companies including Twentieth Century Fox, Universal and Miramax. He holds a J.D. from Brooklyn Law School, and a B.S. from Boston University where he received local and national recognition for commercial writing and filmmaking.
  - Website: www.iloveny.com

Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
02:50 PM
03:15 PM

I LOVE NEW YORK LGBT: A Case Study in LGBT Tourism Marketing

This presentation will explore the creation and launch of New York State’s LGBT tourism initiative under the state’s iconic I LOVE NEW YORK brand. The presentation will present the thinking behind the initiative, its goals and strategies, and the tactics utilized to introduce the campaign to the public and help it grow.

Attendees will see how market research can be used to create better LGBT tourism marketing campaigns. They will also learn about creative tactics that can be used to launch and grow such campaigns, including PR / earned media, digital marketing, live event activations, social media and partnerships.

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