#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Joe Keenan - MWW Group (Vice President, LGBT Practice)
Joe Keenan is an industry leader with over twenty years in marketing for blue-chip brands and key non-profit organizations reaching both the LGBTQ and mainstream markets with areas of expertise in gay/lesbian market strategy and consulting, strategic integrated marketing, experiential marketing, event planning and non-profit consulting/marketing. Joe specializes in maximizing the impact of the coveted gay/lesbian market and leveraging their influence over the mainstream for brands such as Hilton Worldwide, Comcast, Nike, GlaxoSmithKline, Time Warner Cable, GayCities, Equality Rewards, TWC Radius, Netflix, CBS Radio and notable non-profits such as the LA Gay & Lesbian Center, Break the Cycle and the LA County Department of Public Health.
  - Website: http://www.mww.com


Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
03:35 PM
to
04:05 PM


Speaking LGBT : Tips for travel companies of all sizes

The LGBT segment has grown to be far more than a niche market and brands of all size are taking notice. In this session we will discuss how all travel and hospitality brands regardless of size can prepared for LGBT customers and how they can best leverage the LGBT segment through marketing, strategic public relations and social media.

Take Aways - Through this session, participants will:
  - Learn key elements in developing an LGBT communications plan that fits any budget
  - Explore guidelines for finding an authentic voice [internal and external]
  - Learn best practices via practical examples

View Complete Conference Agenda

LGBT Marketing & Advertising Conference - May 17, 2017

April 23, 2015
09:35 AM
to
10:00 AM


LGBT Marketing 3.0 How political and cultural shifts have changed the LGBT consumer landscape

Since the conference a year ago, the world has changed dramatically for the LGBT community. Presented through real-life examples and client work, we’ll present how clients are taking a fresh approach to LGBT-centric marketing and PR to better reflect a changing society and consumer expectations.

Take Aways - Through this session, participants will:
  - Have a better understanding of the new opportunities for brands to market to LGBT segment
  - Learn how to create a “halo effect” that extends LGBT messaging to adjacent markets for
    maximum impact
  - Learn best practices via practical examples

View Complete Conference Agenda



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