#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

LinkedIn Group

Lu Xun - Community Marketing & Insights
With extensive experience across tourism, sport and event industries, Lu joined Community Marketing & Insights as a Research Manager in early 2014. Coming from China, Lu not only adds international flair and youthful energy to the CMI team, but holds the key to unlock the largest LGBT market in the world. It’s estimated there are 65 million LGBT people in mainland China, and the economic impact is about $470 billion per year. Lu headed the groundbreaking, inaugural China LGBT Community Survey and China LGBT Tourism & Hospitality Survey in 2014 which unveiled the untapped LGBT China market to the world, and provided best practices to successfully outreach the market. Lu graduated from Temple University in 2013 with a M.S. degree in Sport and Recreation Management.
  - Website: www.CommunityMarketingInc.com

Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
09:10 AM
09:55 AM

LGBT Marketing Research and Case Studies: How Corporations, Non-Profits and Government Outreach to the LGBTQ Community in 2015

This opening session will review the latest research on LGBTQ marketing and communications as well as present case studies on successful campaigns reaching the LGBT community. Among the topics covered will be generational and gender differences in outreach strategies, leveraging marriage equality, and LGBT inclusiveness in general market communications.

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LGBT New Media Symposium - May 18, 2017

April 24, 2015
09:00 AM
09:30 AM

LGBTs are voracious tech consumers. What makes them tick?

LGBT consumers were among the first to achieve Internet saturation. Indeed the Internet has reduced isolation among rural LGBT youth, changing the very demographics of who LGBTs are and where they live. Facebook is now integral to our existence, and has expedited the “coming out” of many. We have gone mobile in a big way. We buy more iPhones and Android phones than the general market, and easily and voraciously embrace new technologies. How can companies better understand these tech-savvy market leaders, and leverage their interest and loyalty to apply to sales and marketing? This session explores the latest in LGBT consumer research and behaviors, and provides practical how-to advice for making emerging technology and LGBT communications work for you.

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