#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Michi Suzuki - Radarworks
Michi has 15+ years of experience in PR, Marketing, Business Development, Client Services, Management and Communications.. She is VP of Client Services for Flip, the LGBT division of ion+radarworks, with offices in Los Angeles, Seattle and New York. Michi has worked on a variety of projects and brands in a wide range of industries, including food & beverage, hospitality, consumer goods, non-profit and travel.
  - Website: http://www.thisisflip.com

Conference Presentations

12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
01:55 PM
02:20 PM

The intersection of cause and commerce

LGBT Marketing begins and succeeds at the intersection of cause and commerce. Every LGBT marketing campaign has to deliver two messages simultaneously: 1) Buy our product or service. 2) Our brand supports the LGBT community.

How do you communicate two messages at once, authentically and effectively? How do you decide which message has more weight?

In an age of influence and branded content, navigating the intersection of cause and commerce can make a brand’s outreach into the LGBT market not only authentic and resonant but also extremely effective in terms of ROI. Leveraging the right influencers for the right cause, using branded content that doesn’t hit you over the head, can be a great driver for buzz and for commerce simultaneously.

Attendee takeaways:
  - Practical knowledge on engaging with community organizations in a meaningful but appropriate way.
  - Case studies, including a large AT&T campaign.
  - How to choose the right influencers for your project, leverage their social reach without breaking your
    bank, and why influencer marketing in the LGBT community is the new frontier.

View Complete Conference Agenda

LGBT New Media Symposium - May 18, 2017

April 24, 2015
02:20 PM
02:45 PM

Aligning your brand with the correct influencers

Influence marketing is the new frontier for all general market outreach. And LGBT influencer marketing is in its infancy. Why is influencer marketing important? Why is it important in the LGBT space particularly? How do you choose influencers and how do you make sure that the attributes of those influencers align with your brand?

Attendee takeaways:
  - Case studies including American Express, LA Dodgers, AT&T, GMC
  - Influencer tracking programs – which to use and how to use them

View Complete Conference Agenda

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