#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Dionne Joyner-Weems - Visit Baltimore (Vice President of Marketing)
Dionne Joyner-Weems joined Visit Baltimore in August 2005 as the Marketing Manager for Advertising and Promotions. In the three years following, she facilitated all leisure and convention marketing and advertising programs, as well as coordinated all seasonal promotions, including the city’s highly successful Baltimore Restaurant Week, which was awarded the 2006 Maryland Tourism Council award for “Best New Promotion.”

In January 2009, Joyner-Weems was promoted to Director of Advertising and Promotions, where she has taken the lead in creating and implementing multicultural and diversity initiatives, as well as developing comprehensive LGBT promotional programs. Her successes include the creation of Baltimore’s first Multicultural Guide, which focused on the richness of the city’s African-American heritage, as well as its growing Hispanic and Asian-American culture. She also coordinated the development of Baltimore’s first-ever African-American tourism product, the Legends & Legacies Experience Pass. In 2013, Joyner-Weems facilitated the creation of Baltimore’s first expo designed to help families find resources to plan a reunion in the city, which was awarded “Best Event” by the Maryland Tourism Council.

In September 2014, Joyner-Weems was presented with the “Rising Stars” award from the Living Classrooms Foundation and the Baltimore Business Journal. The award recognizes outstanding young leaders for their achievements and philanthropic efforts.

Dionne Joyner-Weems was recently promoted to Vice President of Marketing at Visit Baltimore where she is responsible for implementing marketing campaigns, programs and promotions, including general leisure, multicultural, LGBT and international markets.

Dionne Joyner-Weems is a graduate of Morgan State University with a Bachelor of Science degree in Marketing and Communications. She currently lives in Baltimore with her husband, 3-year-old son and twin one-year old boys. She has been featured for her website, Mommy’s Open Diary, an online diary dedicated to helping imperfect parents [like her) embrace the wonderful roller coaster ride that is parenthood. She is also a published writer on the Web’s leading guide to the news and trends among women in social media, Blog Her.
  - Website: www.baltimore.org

Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
09:55 AM
10:20 AM

All Access Baltimore

In 2008, Visit Baltimore launched a LGBT Tourism marketing program designed to promote Baltimore as an LGBT-Friendly destination for visitors. Over the past four years, Visit Baltimore raised awareness of Baltimore as a great LGBT travel destination through print campaigns, increased website presence, media relations outreach and a cooperative partnership with Baltimore’s Gay & Lesbian Community Center in the development of Baltimore’s first LGBT Travel Guide. But, Visit Baltimore was not without competition from other destinations. Take a look at how Baltimore used the sponsorship of LGBT film festivals along the East Coast to connect with potential visitors in a fun and entertaining manner.

Takeaways: Discuss the power of event sponsorships, leveraging relationships and creative marketing.

View Complete Conference Agenda

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