#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Donna Keren, Ph.D. - NYC & Company (Senior Vice President, Research & Analysis)
Donna J. Keren joined NYC & Company, New York City’s official tourism, marketing and partnership organization in 2002. She directs one of the travel industry’s most comprehensive and forward-looking research programs.

Research & Analysis at NYC & Company is the office of record for vital statistics on the city’s tourism industry. In addition to annual reports on visitors and the economic impact of tourism and the leisure hospitality industry, the department produces regular forecasts, economic and strategic reports, special projects, market research studies, and proprietary research on industry segments.

The focus of much of Dr. Keren’s work is on the international visitor market. New York City is the top destination for international travel to the US. Working with multiple data sources from government and private studies, she has developed multivariate models and worked to foster intra- and inter-industry research collaborations. The results have led to other innovative projects including a focus on borough and neighborhood tourism insights and developing proprietary econometric models for visitor volume and tracking as well as forecasting and scenario planning On the market research side Dr. Keren has developed the annual cultural audience survey for NYC & Company. Designed to identify key drivers and challenges across all cultural and arts activities, the study has supported member organization marketing initiatives and programming insights since 2009. In 2011, she led the NYC effort to provide the country’s first representative survey of the economic impact of same sex marriage on the city’s economy.

Dr. Keren has over 30 years experience in strategic and market research. Previously, she was VP, Social Trends & New Markets for Strategic Surveys International, a provider of custom research and market intelligence to clients in financial services, communications, food & wine, the arts and culture, and major not-for-profit organizations. In the aftermath of 9/11, she helped the American Red Cross of Greater New York identify service needs and worked with Lower Manhattan organizations on community recovery.

During the 1990s she ran a consultancy dedicated to research and technical assistance for non-profit and public sector agencies. A former Professor of Anthropology/Latin American Studies at Temple University [Philadelphia], she is Adjunct Associate Professor at the School of International & Public Affairs at Columbia University and is an adjunct member of the graduate faculty at the Tisch Center for Hospitality, Tourism and Sports Management at New York University and regularly joins the faculty at the University of Barcelona program in Tourism Studies. She also shares her experience with organizations such as the World Cities Culture Forum, ARF [Advertising Research Foundation], The Brand USA, TTRA [Travel & Tourism Research Foundation], international destination marketing organizations, the Manhattan Chamber of Commerce, and Grantmakers in the Arts as well as speaking at international tourism conferences and business meetings. In June, 2014 she was a featured speaker addressing culinary tourism and patrimony at the 3rd International Conference UNITWIN UNESCO Network “Culture, Tourism, Development” in Barcelona. In 2013 she was in Montevideo, Uruguay for the 3rd Annual International LGBT Tourism Conference as the country celebrated the passage of a national marriage equality act. Her publications on tourism can be found in Vol. 18 of Patrimonio y Turismo Cultural published by Conaculta, Mexico and the UNWTO Global Report on Shopping Tourism. A native New Yorker and Lower Manhattan resident, she received her Ph.D. from the City University of New York Graduate School.
  - Website: www.nycgo.com

Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
11:30 AM
12:30 PM

LGBT Tourism Marketing in the Big City: New York

NYC is the most visited big city in America and home to one of the largest, if not the largest concentrations of LGBT residents. It is also the most popular destination visited by LGBT travelers.
So why does it need to still market to the LGBT audience?
How does it speak to them?
Can NYC strategies be employed by other destinations that may be smaller and not have the same resources?

Join NYC & Company, the official Destination Marketing Organization for NYC as it addresses these and a number of other related subjects on Tourism Marketing to the LGBT audience.

View Complete Conference Agenda

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