#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Ed Hogikyan - NYC & Company (Senior Vice President, Marketing)
Edward Hogikyan, an attorney by training, is an accomplished marketing and advertising professional with extensive experience in building global brands. Since 2008, Ed has worked at NYC & Company, the official Destination Marketing Organization for New York City, where he is the Senior Vice-President, Marketing. In addition to leading global branding and advertising campaigns and partnerships for NYC, Ed oversees marketing programs that contribute to the vibrancy of NYC. In addition to leading the creation of the current global campaign featuring Taylor Swift as the City’s Global Welcome Ambassador, Ed also leads marquis programs including NYCxDESIGN and NYC Restaurant Week, LGBT initiatives, and arts programming including The Armory Show and Frieze Art Fair. He also led the City’s involvement in the creation of Fashion’s Night Out with Vogue and the Council of Fashion Designers of America.

Prior to NYC & Company, Ed worked primarily in advertising account management at both global and boutique agencies including DDB Worldwide, Lowe Worldwide, Berlin Wright Cameron, and Margeotes Fertitta Powell. Ed’s category expertise is comprised of luxury, fashion, automotive, telecom, and retail on brands including Audi, Volkswagen, Mobil Corporation, General Motors, Marithé & François Girbaud jeans, Compaq and Montblanc.

Ed was also a founding partner of The Luxury Television Network, worked on apparel licensing development with Harry Connick, Jr., and served as President of the Tomer-Collection menswear brand.
  - Website: www.nycgo.com

Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
11:30 AM
12:30 PM

LGBT Tourism Marketing in the Big City: New York

NYC is the most visited big city in America and home to one of the largest, if not the largest concentrations of LGBT residents. It is also the most popular destination visited by LGBT travelers.
So why does it need to still market to the LGBT audience?
How does it speak to them?
Can NYC strategies be employed by other destinations that may be smaller and not have the same resources?

Join NYC & Company, the official Destination Marketing Organization for NYC as it addresses these and a number of other related subjects on Tourism Marketing to the LGBT audience.

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