#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Kaitlin Bishop - Rivendell Media
Kaitlin Bishop is a sales representative at Rivendell Media, working primarily on Curve Magazine and the Lesbian Market.
  - Website: www.rivendellmedia.com

Conference Presentations

12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
10:55 AM
11:25 AM

Tapping Into the Lesbian Market

Lesbians are a loyal and lucrative market, but how do you reach, attract, and keep lesbian customers? This session looks at marketing and advertising from successful campaigns that have targeted the lesbian demographic within LGBT and mainstream media. Using case studies from the sectors of retail, finance, travel, and nonprofit, this session will provide a breakdown of the lesbian consumer demographic and analyze outstanding examples of successful advertising to lesbians.
You'll discover:
  - The needs of today's lesbian consumer
  - How your product, service, or message appeals to them
  - Words, images, and strategies that work

View Complete Conference Agenda

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