#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Reginald Osborne - Walton Isaacson (LGBT and Black Cultural Expert)
Reginald is a marketing professional with over 20 years of experience Reginald is currently the LGBT and Black cultural expert at Walton Isaacson and also manages the agencies' New York office. Reginald has a wealth of experience in increasingly responsible roles within account management at various large and boutique advertising agencies. Prior to his role at Walton Isaacson, Reginald managed the Vonage account at TBWA CHIAT\DAY New York. Previous to that assignment, Reginald developed and led the multicultural efforts for Arnold World Wide and supported the McDonald's account in eight regional Co-Ops. Reginald has also held marketing leadership roles at consumer product companies such as Nabisco Foods Group and Novartis Pharmaceuticals. Reginald's experience is enhanced by an MBA with a concentration in marketing that he earned from Clark Atlanta University . He resides in Harlem, New York and is an avid cyclist, enjoys baking and model railroading. He is also a members of Toastmasters International and is an accomplished public speaker.
  - Website: www.waltonisaacson.com

Conference Presentations

LGBT New Media Symposium - May 18, 2017

April 24, 2015
09:35 AM
10:00 AM

Lexus LGBT Case Study

Walton Isaacson began working with Lexus to target LGBT consumers in 2008. " We bought Lexus out of the closet " says Reginald Osborne, cultural expert in LGBT and Black consumer marketing at Walton Isaacson. For Lexus, we develop LGBT creative and we take a 360 approach to reach the LGBT consumer that includes gay media - TV, print, digital and experiential marketing and sponsorship of several LGBT events. We have collaborated with media partners to develop LGBT content like the miniseries, "Lexus Presents: Out in GayCities," that features LGBT drivers making trips across the United States. Due to our focused efforts on developing relevant creative and content for gay media, LGBT consumers have become brand ambassadors for Lexus.

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