#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Anthony Shop - Social Driver (Chief Strategy Officer & Co-Founder)
Currently works closely with DC-based NGLCC [National Gay & Lesbian Chamber of Commerce], including managing their interactive website.
Anthony Shop is a pioneer in the field of digital media and online advocacy. A former journalist and press secretary, Anthony is the first new media professional to be elected to the prestigious National Press Club’s Board of Governors. He founded the Club’s popular “Get It Online” digital media series, which has hosted luminaries from USA Today, NASA and The White House to discuss media trends with the national opinion leaders and influencers.

Starting from a deep belief that the future is bright and people come before technology, Anthony co-founded the digital innovation agency Social Driver with his husband Thomas in 2009. Social Driver has since been named the 7th fastest growing agency in the United States by The Agency 100, without taking on any outside investors or debt. As Chief Strategy Officer, Anthony has sparked innovative campaigns for a portfolio of clients including Honda, Salesforce and leading nonprofits and associations.
  - Website: SocialDriver.com

Conference Presentations

LGBT New Media Symposium - May 18, 2017

April 24, 2015
01:30 PM
02:00 PM

People Are the New Channel

In the 20th century, marketing campaigns focused on broadcasting content through a handful of powerful channels. In the 21st century, the media landscape is fragmented and people choose what content to consume themselves. Successful marketing campaigns embrace this new reality. Social media do not constitute new communication channels. People themselves are the channel.

The companies that successfully leverage new tools and technologies to activate people have three things in common. They put people at the center of their campaigns and help them write their real-time autobiographies. They innovate, rather than imitate what their competitors are doing. And finally, they embrace today's culture and align their organizations with it.


  • How marketing has shifted from brand-centric to customer-centric, with specific examples of putting people at the center

  • How to avoid imitating competitors, but instead, harness other successes for inspiration, and then align them with your company, your workforce and your customer

  • How to incorporate aspects of "21st century culture" into your new marketing project or campaign

View Complete Conference Agenda

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