#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

Crystal Ward - OutDoc (Co-Founder)
Crystal Palmero Ward is the co­-founder of OutDoc, an online platform that connects patients to LGBT­-friendly doctors. Motivated by doctors’ visits that felt incomplete and inept to her needs as a lesbian, Crystal wants to improve the healthcare experience for those that also defy the heteronormative standard. With eight years of educational leadership experience, Crystal is using her skills and passion for social justice in the health­-tech industry to create an inclusive and affirming space for the LGBT community to receive top­-quality healthcare services. Crystal’s additional passions include shopping for the perfect outfit or pair of shoes, coaching her girl’s basketball team, and ensuring that other powerful women claim their seat at the table and find their unique voice as leaders.

Conference Presentations

LBT Women's Forum & LGBT Family Forum - April 22, 2015

April 22, 2015
11:00 AM
11:45 AM

How Tech Is Changing The Game For The LGBTQ Community

Session 2:
Come hear a panel of dynamic speakers doing incredible and ground-breaking things in their field for the LGBTQ community. Discover how they are leveraging technology in innovative ways to help support our community in turning the tide on oppression in present day and looking towards the future.

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12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
03:55 PM
04:20 PM

Develop a far-reaching digital media strategy that targets your lesbian consumers

Lesbian and bisexual consumers are a largely untapped market. The "one size fits all" approach to marketing to the LGBT community as a whole leaves an enormous pocket of potential on the table for companies that have a vetted interest in engaging and appealing to the lesbian and bisexual consumer market. Learn how to target your digital media campaigns to be top of mind to the lesbian and bisexual market by identifying successful strategies.

  - Learn the aspects of an effective digital media campaign targeting the lesbian and bisexual community.
  - Understand common misconceptions of marketing to lesbian and bisexual women.
  - Leverage the art of story telling and make your message memorable.

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