#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Mike Hayward - Copacino + Fujikado (Creative Director)
Currently the Creative Director at Copacino + Fujikado, Mike Hayward has spent the last 17 years in Seattle working with brands large and small, including McDonald's, Amazon, the Seattle Mariners, REI, Hewlett-Packard, Microsoft, Astroglide [true], Frito Lay, Visit Seattle, Homestreet Bank, Seattle Children's, West Marine, Ex Officio, Premera Blue Cross, Brooks Running, and Washington State University.

Mike’s expertise runs the gamut, from foundational media to digital, social, branding, integrated campaigns and experiential advertising. His work has been recognized by the One Show, Communication Arts, National Addy's, OBIE Awards, Creativity, Adweek, and the Radio Mercury Awards among others.

A proud graduate of Washington State University, you’ll find Mike decked out in crimson and gray every Cougar football Saturday. You’ll also find him at the School of Visual Concepts most summers, where he teaches classes on advertising concepts and conceptual thinking.
  - Website: www.copacino.com

Conference Presentations

LGBT Marketing, Advertising & Technology Conference - Seattle - September 18, 2015

September 18, 2015
11:00 AM
11:45 AM

LGBT Seattle Tourism Campaign: Marry Me in Seattle

Copacino + Fujikado, a Seattle-based integrated advertising and marketing agency, recently concepted and executed an LGBT Seattle tourism campaign, Marry Me in Seattle. In collaboration with Visit Seattle, it was a program for LGBT tourists to communicate that Seattle is a welcoming, progressive city and a gay-friendly destination, especially for same-sex weddings, to drive visits and hotel stays. As part of the campaign, they worked with partners throughout the city and created the First Wednesday Weddings program – a sweepstakes that gave away four weddings to same-sex couples on the first Wednesday of consecutive months. The all-expenses-paid weddings took place at iconic Seattle venues, and the first wedding was officiated by none other than the mayor himself, Ed Murray, the city’s first openly-gay mayor. They also live streamed the weddings via Dropcam for the world to see.

You can learn more about the campaign and its successes here: http://2daysinseattle.com/marryme

This presentation will provide some insights on the positive impacts of the campaign, opportunities in LGBT tourism and strategies Copacino + Fujikado found to be effective.

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