#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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John Rubino - GreenRubino (President)
John is president of GreenRubino—a Brandidextrous™ creative and marketing firm. More than 30 years of experience, growth and results have established GreenRubino as one of the Northwest’s most successful and respected agencies. The comprehensive list of GreenRubino services includes advertising, branding, design, digital, media, content marketing, public relations and advocacy.

With a background in finance, business and all facets of brand management, John’s experience working at global agencies brings strategic insight to client challenges. As a recognized marketing leader, John has served top regional, national and international clients, including Microsoft, Columbia Bank, Delta Dental, Washington State Wine, Travel Nevada and Fluke—just to name a few.

John serves as a director on the board of GSBA, the largest LGBT and allied business chamber in North America. More than a chamber, GSBA is a vibrant community organization with a broad base of members who share GSBA’s values of promoting equality and diversity in the workforce.
  - Website: www.greenrubino.com

Conference Presentations

LGBT Marketing, Advertising & Technology Conference - Seattle - September 18, 2015

September 18, 2015
11:45 AM
12:30 PM

5 Key Strategies for Marketing to LGBT audiences

GreenRubino, a gay-owned Brandidextrous agency, works across multiple industries and client types.

To be brandidextrous is to maximize a full spectrum of marketing expertise [advertising, PR, media, digital] to connect more precisely with your audiences. It amplifies your brand voice beyond ads, websites, posts, blogs, articles and keywords. It grows your brand holistically. And because it’s media-agnostic, it can be dialed up, dialed down and zeroed in to reach specific targets.

John will highlight some of the learnings the agency has uncovered in marketing to LGBT audiences for clients—utilizing a variety of marketing tools and tactics.

Attendee Takeaways:
  - There are right ways and wrong ways to market to LGBT customers.
  - Utilize key strategies from GreenRubino insights in your own business.
  - Client case studies will illustrate each strategy.

View Complete Conference Agenda

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