#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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David Foucher - Edge Media Network (Publisher & Chief Executive Officer)

  - Website: http://www.edgemedianetwork.com

Conference Presentations

12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
04:20 PM
04:45 PM

Advertising on Mobile Platforms in 2015

If 2013 was the year of mobile, and 2014 was the year of mobile’s evolution for marketers, then 2015 may be the year that mobile advertising finally creates rich, engaging experiences that finally pay off. But even as publishers and marketers explore new paradigms for the ubiquitous smartphone, wearable devices are creeping into the digital consciousness. How to proceed? This seminar will explore current advertising trends - including success metrics of display, contextual, native, social and SMS methodologies - and look forward to new ideas for reaching consumers on devices such as the Apple Watch.

Takeaways: 1) Real metrics for how existing mobile marketing methodologies are performing; 2) A sample concrete approach for reaching LGBT consumers via existing devices; and 3) A technologist’s glimpse into how new platforms work, and how they might change the marketing landscape in the near future.

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