#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

David Paisley - Community Marketing & Insights (Senior Research Director)
David Paisley is the Senior Research Director with Community Marketing & Insights [CMI]. He has been with CMI for over 20 years. David coordinates the company’s quantitative and qualitative client research projects and professional educational programs. With decades of experience, organizations utilize his expertise that comes from coordinating over a hundred LGBT-specific research initiatives and personally moderating CMI’s LGBT focus groups. His work represents a wide variety of corporate, nonprofit and government entities including Wells Fargo, Target Brands, Aetna, Northstar Memorial Group, Prudential Financial, NYC & Co., Chicago History Museum, WNBA, E&J Gallo Winery, Kaiser Family Foundation, American Cancer Society and the United States Census Bureau to name just a few. David is also a featured speaker at LGBT sales and marketing conferences, and conducts training webinars for corporations throughout North America and beyond. David lives in both San Francisco and Palm Springs commuting between his two homes or traveling for the next CMI research project or speaking engagement.
  - Website: http://www.communitymarketinginc.com


Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
09:10 AM
to
09:55 AM


LGBT Marketing Research and Case Studies: How Corporations, Non-Profits and Government Outreach to the LGBTQ Community in 2015

This opening session will review the latest research on LGBTQ marketing and communications as well as present case studies on successful campaigns reaching the LGBT community. Among the topics covered will be generational and gender differences in outreach strategies, leveraging marriage equality, and LGBT inclusiveness in general market communications.

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LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
11:05 AM
to
11:30 AM


Putting the T in LGBT: Fort Lauderdale's Efforts to Welcome the Transgender Community

Travel by the transgender community is often overlooked by travel companies outreaching to the LGBT community. This session will explore the opportunities for increased travel business by the transgender community, as well as important sensitivity issues around preparing for transgender traveler arrivals. The session will explore the case study of the Fort Lauderdale Convention & Visitors Bureau. GFLCVB recently commissioned research, and developed a transgender community outreach program, yielding immediate results. Key findings will be presented as well as a discussion on best practices.

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LBT Women's Forum & LGBT Family Forum - April 22, 2015

April 21, 2015
01:30 PM
to
01:50 PM


Opening Remarks and Introduction

This introductory session will review LGBT parents’ marketing and purchasing data from Community Marketing & Insights' 2014 LGBT Travel Survey and LGBT Community Survey.

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12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
09:10 AM
to
09:35 AM


LGBT Research and Trends: Unity and Diversity

LGBT Marketing Research and Case Studies: How Corporations, Non-Profits and Government Outreach to the LGBTQ Community in 2015. This opening session will review the latest research on LGBTQ marketing and communications as well as present case studies on successful campaigns reaching the LGBT community. Among the topics covered will be generational and gender differences in outreach strategies, leveraging marriage equality, and LGBT inclusiveness in general market communications.

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LGBT Marketing, Advertising & Technology Conference - Orlando - June 04, 2015

June 04, 2015
09:00 AM
to
10:15 AM


Leveraging LGBT Market Research: How to develop strategies, test tactics, and gauge and improve ROI

Many companies make the mistake of approaching the LGBT market as if it were one segment. But there’s actually no singular “LGBT market.” LGBT consumers are of different ages, races, education, income levels, and geographies just like our general population counterparts, which also means they have different needs. One size cannot fit all: Marketers will have to recognize the needs of different segments of the LGBT community and reach out to them appropriately to win their hearts and minds [and business].

The discussion will provide an in-depth review of LGBT demographics, focusing on the different needs, purchase behaviors, media consumption, etc. among LGBT consumers and provide practical advice on how to succeed in these sub-segments. The presentation is based on CMI’s over 20 years of LGBT market research as well as case studies of companies and organizations that have been successful in the LGBT market.

The main goal of this presentation is to provide marketing professionals with a foundation to build their initiatives to cater different demographic segments within LGBT consumers, how to reach and market to them effectively while maximizing ROI.

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