#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Jenn T. Grace - Professional Lesbian (CEO)
Jenn T. Grace teaches straight people how to market to gay people and gay people how to market themselves.
Upon noticing a need in the marketplace for educational tools aimed at well meaning straight allies, she set out to fill the void in 2012. In addition to educating straight audiences, she also coaches LGBT entrepreneurs in one-on-one settings to help them grow their businesses. She has written two Amazon Best Selling books and is currently working on a third. As a blogger, podcaster and speaker you can find Jenn involved in anything where business intersects with lesbian, gay, bisexual and transgender [LGBT] issues. She has been in the LGBT marketing space since 2006 and holds a M.S. in Integrated Marketing Communications from Golden Gate University and a B.S. in Communications from Salem State University. Based near Hartford, Connecticut you can follow Jenn on Twitter or connect with her on LinkedIn.
  - Website: www.jenntgrace.com

Conference Presentations

LGBT StartUp Forum & LGBT Entrepreneur Forum - April 20, 2015

April 20, 2015
09:00 AM
11:15 AM

LGBT Entrepreneurs and Laying the Marketing Foundation for Your Business

As an LGBT entrepreneur you will face adversity your straight counterparts will not. This session will lay the foundation of the history of LGBT people in business and advertising, while providing real life suggestions for how you can leverage your unique LGBT identity in your marketing. Discover how to move past the belief that the LGBT community is monolithic and shift your focus toward how you can uniquely market to individual subsegments of the community. You'll learn why an integrated and inclusive marketing approach that is authentic to you, is your best marketing asset. You'll also learn strategic ways to grow your start-up through strategic delegation and leveraging technology resources.

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