#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Joe Landry - Here Media (EVP, Publishing)
With more than 19+ years in LGBT marketing and media, Joe Landry has worked extensively with top Fortune 500 marketers and hundreds of marketing partners targeting the LGBT community. Throughout his career, Joe Landry has been a leading pioneer in the development and successful implementation of results driven marketing campaigns. These successful initiatives have exceeded the key performance indicators of marketers while establishing enhanced visibility of the LGBT community on a national level. Previous speaking engagements include CMI, IGLTA and G360.
  - Website: http://www.heremedia.com

Conference Presentations

12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
03:05 PM
03:30 PM

2015 Digital Media Trends

Here Media/Joe Landry, will define and provide insights on current examples of emerging digital strategies and platforms-digital display, video, mobile/tablet, social media, native and programmatic marketing solutions. This presentation will provide attendees with an overview and of each media platform, their representation within the global digital media mix and share specific examples of successful LGBT marketing strategies and case studies.

  - Share comprehensive 2015 global updates and trends as reported by WSJ, Nielsen, comScore,
    Zenith Optimedia, IAB, E-marketer & Advertising Age
  - Identify specific successful LGBT marketing examples that represent each digital platform through
    Here Media case studies and proven best practices
     - Marriott International
     - American Express
     - Gay Europe Inside & OUT
     - Wells Fargo
     - Gillette
  - Education on the current state of Global digital advertising and how the general and LGBT markets
    are focusing on these components within digital media.

View Complete Conference Agenda

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