#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Merryn Johns - Curve Magazine (Editor in Chief)
Merryn Johns is the editor in chief of Curve, America’s best-selling magazine for lesbians. She was the founding editor of BOUND magazine, an international travel and lifestyle magazine for queer women and their friends, and editor in chief of LOTL, Australia’s national magazine for lesbians. In 2014 Merryn was the recipient of the International Gay & Lesbian Travel Association’s Media Honor. She is a regular panel speaker and moderator at numerous domestic and international travel conventions and events on the subject of women’s and LGBT travel and culture, a topic on which she consults. She lives in New York City
  - Website: www.curvemag.com

Conference Presentations

12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
10:55 AM
11:25 AM

Tapping Into the Lesbian Market

Lesbians are a loyal and lucrative market, but how do you reach, attract, and keep lesbian customers? This session looks at marketing and advertising from successful campaigns that have targeted the lesbian demographic within LGBT and mainstream media. Using case studies from the sectors of retail, finance, travel, and nonprofit, this session will provide a breakdown of the lesbian consumer demographic and analyze outstanding examples of successful advertising to lesbians.
You'll discover:
  - The needs of today's lesbian consumer
  - How your product, service, or message appeals to them
  - Words, images, and strategies that work

View Complete Conference Agenda

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