#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Rachael Brister - GSBA - Greater Seattle Business Association (Vice President, Marketing & Tourism)
Rachael Brister has been working in the LGBT community for almost 20 years starting as the Director of the Rochester Lesbian & Gay Film Festival in Rochester, NY just after graduating college. In 2004, Rachael moved to Seattle to become the Executive Director of Three Dollar Bill Cinema, the organization that produces The Seattle Lesbian & Gay Film Festival, The Seattle Transgender Film Festival and other film events throughout the year. In 2012, Rachael accepted the position of Vice President of Marketing & Tourism for the Greater Seattle Business Association [GSBA), the largest LGBT Chamber of Commerce in the US. Prior to joining GSBA's staff, Rachael served on the organization's Board of Directors for over 5 years. She oversees all of the marketing and promotion for GSBA, GSBA's Scholarship Fund and GSBA's LGBT Tourism Initiative, Travel Gay Seattle.
  - Website: http://www.thegsba.org

Conference Presentations

12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
11:50 AM
12:10 PM

Stretch your Marketing Dollars with Community Partnerships

Pride events, film festivals, professional organizations, employee resource groups, sports events, social groups, women's and family events...the LGBT community's events and organizations are as diverse as its members. These events and groups also offer powerful partnership opportunities that lend authenticity to a company’s outreach and marketing to the LGBT community. Whether you have a big budget, small budget or virtually no-budget, this session will provide your company with ideas and methods to multiply your message via known and trusted channels of visibility and communication.

  - reaching out to LGBT community organizations - where to start
  - why authenticity should be part of your LGBT marketing plan
  - a diverse list of ways you can partner with LGBT organizations in your community
  - hone your outreach by targeting specific demographics within the LGBT community

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LGBT Marketing, Advertising & Technology Conference - Seattle - September 18, 2015

September 18, 2015
09:00 AM
09:45 AM

Welcome by GSBA

Presentation on the LGBT business climate of Seattle, as well as exploring how to work collaboratively with allied businesses in the Seattle area.

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