#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Stephen Macias - MWW Group
Stephen leads MWW’s LGBT practice, joining MWW from Macias Media Group where he served as President and Managing Partner. MWW’s LGBT practice counts amongst its robust client list Fortune 500 companies, LGBT owned businesses, LGBT non-profits and national figures like Prop 8 plaintiffs Paul Katami and Jeff Zarrillo. Amongst the numerous LGBT non-profits Stephen has worked with and for, he counts his time as the National Entertainment Media Director at GLAAD, Co-President of Outfest and his recent participation in the AIDS/Lifecycle as rider as some of his most important work. At Macias Media Group, Stephen provided Here Media with a comprehensive marketing and public relations strategy as well as creative social media initiatives aimed at building both consumer and industry awareness. During his time there, he worked with clients such as Here Media, OUT Magazine, The Advocate, Here TV, HIV Plus, OutTraveler.com, and SheWired.com, SPRUCE Radius Films/The Weinstein Company, Vertical Entertainment, UESE.org, The Vail Film Festival, SPRUCE, and Netflix ‘s Original Series “Orange Is the New Black.”
  - Website: http://www.mww.com


Conference Presentations

12th Annual LGBTQ Marketing & Advertising Symposium - June 20, 2019

April 23, 2015
09:35 AM
to
10:00 AM


LGBT Marketing 3.0 How political and cultural shifts have changed the LGBT consumer landscape

Since the conference a year ago, the world has changed dramatically for the LGBT community. Presented through real-life examples and client work, we’ll present how clients are taking a fresh approach to LGBT-centric marketing and PR to better reflect a changing society and consumer expectations.

Take Aways - Through this session, participants will:
  - Have a better understanding of the new opportunities for brands to market to LGBT segment
  - Learn how to create a “halo effect” that extends LGBT messaging to adjacent markets for
    maximum impact
  - Learn best practices via practical examples

View Complete Conference Agenda



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