#LGBTBizTech Conference Schedule 2015/2016

#LGBTBizTech Speaker Profile

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Tanya Churchmuch - MuchPR (Founder)
LGBT Travel Expert
Based in New York City, Tanya Churchmuch is a PR/Media Relations consultant specializing in tourism, lifestyle and LGBT markets. Prior to launching her consultancy, Tanya lived in Montreal, Canada and was Tourisme Montreal's Assistant Director of International Media Relations and Leisure Markets, while also overseeing their LGBT outreach. She was also the founder of the [former] lesbian travel website www.girlports.com. In 2009 Tanya was elected to the International Gay and Lesbian Travel Association [IGLTA] Board of Directors and served as Chair of the IGLTA Board from May 2010- May 2013, and currently serves as Immediate Past Chair. An expert in lesbian and LGBT travel, she has spoken at numerous travel industry conferences around the world and written travel articles for many LGBT and mainstream publications. Prior to working in the LGBT travel and media world, Tanya was a television journalist and news anchor in Montreal, including 9 years at Global Television. She is also a former Board member of Reporters Without Borders International, based in Paris, and Past President of Reporters Without Borders Canada.

Conference Presentations

LGBT Tourism & Hospitality Symposium New York - May 16, 2017

April 21, 2015
02:25 PM
02:50 PM

How to successfully reach out to the lesbian market

In this session, I will take a short look back at the history of lesbians in travel, including a look at how lesbians were, for many years, ignored in traditional "LGBT" travel advertising. Over the past 5 years, lesbians have been included in more campaigns, but there is still a lot of room for improvement. In this session you will learn about the potential of the lesbian market and how to reach this market.

  - Why the lesbian market is a valuable and lucrative market to reach out to
  - How the lesbian market differs from the gay market, and why you can't just lump them together

View Complete Conference Agenda

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